With a billion-user crown over its head, Instagram is leading the game. With a whole lot of features, millions of businesses promote their product, niche, or content through Instagram. Instagram keeps on bringing exciting features to promote the businesses and for marketing. Back in June 0f 2018, Instagram made a groundbreaking and valuable addition to the app. Instagram introduced Instagram Television, more commonly known as the IGTV. This is a separate app that allows you to upload videos of longer duration. Instagram allows videos of 60-second duration for the feed. It can be used with Instagram as well. This exciting feature supports videos for up to 10 minutes. Verified Instagram accounts or verified accounts can videos of 60-minutes as well. IGTV has evolved into a powerful marketing channel since its inception. IGTV ensures a better engagement rate and more following.
Today, marketers use it effectually for marketing practices. IGTV has proven to be a beneficial platform for promotion over time. It can shoot your business up if used in the right way and through effective ways. Today we will learn about the best marketing practices for IGTV. These practices can assist you a lot in marketing and getting the best out of IGTV.
So, without further ado. Let us dive in.
Grab the Minds of your Viewers in Start
The first few seconds of any video hold the crux. If they are on point and grab the attention of viewers, there you go. Make sure you work on the first impressions. Work well on the thumbnail and title of the video. They last longer the minds of your viewers. The start must ignite the interest in the brain of your viewers. This hooks up the viewer to watch the rest of the video as well to the end.
Work on the Sounds
Pleasing the ears is as important as pleasing the eyes. After all, you have to get the senses. Make sure you use fine quality sounds or background music. You can also go for a pleasant opening sound. You can also use sounds that elevate by time. This builds ups the interest. Try to avoid any violent or unpleasant music. Make sure whatever it is, it should be aligned with the nature of your niche or business.
Keep Your Videos Short
Although IGTV allows us to post longer videos. We recommended you make short videos. In this way, you can hold the attention of your audience for the maximum span. Because usually, viewers do not watch long videos. They lose the attention and get distracted. So being on the safer side, make short videos preferably of like three to six minutes. This enhances engagement and interest. If you are confident about your content, then extend the video.
Title of your Video Matters!
Titles, along with thumbnails, are the first things viewers see. These are the first things as well, which brings the attention of viewers to the video. It is the base of IGTV marketing. Keep your title short but appealing. Make your title arouses curiosity. Write an ample description as well to add value. It must include hashtags and keywords relevant to the content. In this way, you can receive more IGTV views and likes. Your title and description do half of the job for you.
Call-to-Action plays a Major Role.
Call-to-Action buttons play a significant role in IGTV marketing. It encourages the visitors of the page to click and view the video. Make sure your CTA is included in all your videos beforehand. Make sure your visitors are aware of the links. Tell them through IGTV videos, feed posts, or Instagram stories. This will result in a well-informed audience which can benefit you a lot.
Wrapping it up, these were the essentials for better IGTV marketing. The most important thing is to evaluate and monitor. Make sure to use Instagram analytics and insights. Always take feedback from your audience and value their opinion. It can help you to improve your strategies. Make sure you are aware of both your weaknesses and strengths. It is the most crucial thing. With that being said, I hope this article will help you take your Instagram game up!