A Brief Overview Of Instagram and Its Importance In Business

Since Instagram was launched, it has gained popularity worldwide for its amazing features. People love it for allowing them to have fun, make memories, and share them with their friends and followers by posting on their feed and uploading stories. Moreover, it connects you with a number of people from all around the world. Sounds similar to Facebook? However, there are a few differences between these two popular social media apps. Facebook is a vast app with various features, precisely to say a comprehensive social platform. Here you can create and share content of any kind in both text and visual formats, create events, groups, etc. These days, Facebook users prefer the new trend of making memes and sharing them for entertainment.

On the other side, Instagram focuses more on visuals and enables you to create exciting and entertaining videos and beautifully edited pictures. We would say that Instagram gives you a more personalized experience by keeping your account private, unlike Facebook. In addition, it possesses different filters for editing your photos and videos. Moreover, the majority of the celebrities, fashion icons, bloggers, and public figures are also using Instagram, and it seems they are enjoying it very well.

Instagram and Marketing

When Instagram was launched in 2010, it was just a photo-video sharing app. But today, it has also become a hub of business and marketing. According to some statistics, it is observed that one billion people are using Instagram monthly. Among these active users, approx. 90% follow at least one business. After seeing the trends of hashtags, sharing stories, and trending content in the search section, many brands and entrepreneurs, turn to Instagram to develop their businesses. Furthermore, users’ obsession with amazing Instagram features played a huge role for businesses in making the most of it. Most brands also opt to buy automatic Instagram likes to trick Instagram algorithm and drive more traffic to their business accounts.

It seems like Instagram has become a global platform for brands and businesses to promote their content, products, and services.

How To Create A Business Account On Instagram?

Now, you know that Instagram can help you connect with your target consumers; you may want it to developandexpandyour business too. So, here are the basic steps you can follow to create your new Instagram Business Account.

  1. Download The App

To access all features of Instagram, you need to have the app on your mobile phone. Android users can download it via Play Store and iPhone users via App Store.

  • Register To Create New Account

Now, open the app and create your account. You can use your email address or phone number to sign up. Since Facebook now owns Instagram, you can also log in using your Facebook account. Signing up with a business email is best for you when you are intended to create a business account.

  • Provide Account Details

In the place of “Full name,” put your brand’s or company’s name because it will be displayed on your profile under the profile picture.

  • Pick Your Username

The username you choose is going to make it either easy or difficult for the users to find your business. Therefore, try to keep it simple, translating your brand, and easy to find.

Creating a business account is not enough. You also need to optimize your Instagram account and maintain your profile to engage genuine and potential buyers. From choosing your company’s logo as a profile picture to update a concise yet captivating bio, everything should rightly be done to have more engagement on your business account.

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Best Practices for IGTV Marketers

With a billion-user crown over its head, Instagram is leading the game. With a whole lot of features, millions of businesses promote their product, niche, or content through Instagram. Instagram keeps on bringing exciting features to promote the businesses and for marketing. Back in June 0f 2018, Instagram made a groundbreaking and valuable addition to the app. Instagram introduced Instagram Television, more commonly known as the IGTV. This is a separate app that allows you to upload videos of longer duration. Instagram allows videos of 60-second duration for the feed. It can be used with Instagram as well. This exciting feature supports videos for up to 10 minutes. Verified Instagram accounts or verified accounts can videos of 60-minutes as well. IGTV has evolved into a powerful marketing channel since its inception. IGTV ensures a better engagement rate and more following.

Today, marketers use it effectually for marketing practices. IGTV has proven to be a beneficial platform for promotion over time. It can shoot your business up if used in the right way and through effective ways. Today we will learn about the best marketing practices for IGTV. These practices can assist you a lot in marketing and getting the best out of IGTV.

So, without further ado. Let us dive in.

Grab the Minds of your Viewers in Start

The first few seconds of any video hold the crux. If they are on point and grab the attention of viewers, there you go. Make sure you work on the first impressions. Work well on the thumbnail and title of the video. They last longer the minds of your viewers. The start must ignite the interest in the brain of your viewers. This hooks up the viewer to watch the rest of the video as well to the end.

Work on the Sounds

Pleasing the ears is as important as pleasing the eyes. After all, you have to get the senses. Make sure you use fine quality sounds or background music. You can also go for a pleasant opening sound. You can also use sounds that elevate by time. This builds ups the interest. Try to avoid any violent or unpleasant music. Make sure whatever it is, it should be aligned with the nature of your niche or business.

Keep Your Videos Short

Although IGTV allows us to post longer videos. We recommended you make short videos. In this way, you can hold the attention of your audience for the maximum span. Because usually, viewers do not watch long videos. They lose the attention and get distracted. So being on the safer side, make short videos preferably of like three to six minutes. This enhances engagement and interest. If you are confident about your content, then extend the video.

Title of your Video Matters!

Titles, along with thumbnails, are the first things viewers see. These are the first things as well, which brings the attention of viewers to the video. It is the base of IGTV marketing. Keep your title short but appealing. Make your title arouses curiosity. Write an ample description as well to add value. It must include hashtags and keywords relevant to the content. In this way, you can receive more IGTV views and likes. Your title and description do half of the job for you.

Call-to-Action plays a Major Role.

Call-to-Action buttons play a significant role in IGTV marketing. It encourages the visitors of the page to click and view the video. Make sure your CTA is included in all your videos beforehand. Make sure your visitors are aware of the links. Tell them through IGTV videos, feed posts, or Instagram stories. This will result in a well-informed audience which can benefit you a lot.

Wrapping it up, these were the essentials for better IGTV marketing. The most important thing is to evaluate and monitor. Make sure to use Instagram analytics and insights. Always take feedback from your audience and value their opinion. It can help you to improve your strategies. Make sure you are aware of both your weaknesses and strengths. It is the most crucial thing. With that being said, I hope this article will help you take your Instagram game up!

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5 techniques to gain the attention of the audience on Instagram TV:

IGTV is a great feature to gain the attention of the audience through videos. It is quite a creative way to reel in more viewers and customers through engaging content. This feature lets each user upload videos, which can go up to 60 minutes or an hour. This is only possible for Instagram pages that are verified. But the pages that are not verified can post videos that are either 15 seconds long or 10 minutes long.  This application is separate to Instagram, but it is somewhat on the Instagram app as well. You can either use the IGTV app or only the Instagram app to upload videos, either way, you can boost your products and services reach with IGTV. You can engage with more potential customers through it.

But in order to do all of that, you first have to make sure the content you are putting up on IGTV is engaging as it will turn up more viewers and potential customers. If you don’t know how to make engaging content, then here are some techniques that will help you do just that.

Technique no. 1: Make sure the content you are making is relevant to your targeted audience.

The number one thing that you need to do in order to boost your audience is to know which is your target audience. Once you have found your target audience, let us suppose you have found people who do makeup as your audience, and you are a makeup product selling business, then you will have to make content that is relevant to them by making video content on your IGTV about “How to apply eyeliner correctly?”, “Benefits of mascara”, “Pros and cons of foundation”, it must resonate with your targeted audience, then your audience will be boosted on your IGTV.

Technique no. 2: Come up with amazing eye-catching background visuals for your IGTV.

This is very important; attraction comes from eye-popping and bright things. Making videos is an important part of social media to gain attraction because you are with your audience, interacting with them face-to-face, but virtually. So, you need to have a background that puts in an effect that soothes the audience that attracts them. Make sure it is relevant to your business. For example, if you are a restaurant owner, make videos inside a kitchen. If you are a car shop owner/mechanic, your background should include visuals related to things that are in a garage.

Technique no 3: Share your business’s knowledge with your audience.

This makes your audience trust you and understands what your product and services are all about. So, what you have to do is make videos on the products you are selling, such as a mobile phone, talk about its specs, its uses, its different themes—this can be done for any business. If you have a construction business, you can show what PVC tiles are, how PVC tiles can be placed, what cement does, etc. Come up with engaging videos, and your audience will be boosted in no time.

Technique no. 4: Put text in different styles.

Captions are important. Why? Well, they make your videos look colorful and with creative captions throughout the video, you can connect with your audience. You can write captions on certain expressions that you found entertaining or you can just put subtitles on your IGTV content for people who like to just relax and not hear the video, rather they would just want to read it in silence as it is more relaxing to them. This way, you can connect with different types of your core audience. You can also put up text when explaining your product, or just comment on things on the video—anything and everything will work.

Technique no. 5: Put hashtags on your IGTVs.

Hashtags are an easy way to directly connect with your target audience. If your IGTV is about makeup, put hashtags related to makeup. If it is about a fast-food restaurant, then but hashtags related to it. This will boost your audience easily.

Bonus technique: Buy Instagram views.

This technique is useful and should be used when your IGTV is stagnant for a while. You need real audience, and to get a real audience, you need some fake views to attract the said real audience. Buy IGTV views and get that audience that can kickstart your IGTV.

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Ultimate guide on Instagram insights- what things to know about

If you are running a business account on Instagram, you might want to check out the Insight feature. Only the business accounts have this option. It helps you to understand your viewers and users of Instagram in general. It gives you an insight into what the users are interacting with, what is most popular on Instagram, what users are liking, and what they are not liking. In short, it gives you a general idea about what people are doing on Instagram and what are they doing on your page specifically.

You can find it very easily on the top right corner of your profile. If you have a private account, you will not get this feature. It is only for business accounts.

Why should you use it?

The Insight feature comes with a lot of benefits. It can help you understand your business from the user’s point of view, and that is the most important point of view you want to get.

Just like its name suggests, it will give you an insight into what is working and what is not working on Instagram. Instagram is the fastest growing social media platform in the world and is one of the strongest tools to run and flourish businesses.

Helps you make better decisions

When you get an idea about what your users like and dislike on your page and on the platform in general, it helps you make better and more informed decisions. It is like getting direct feedback from your users in numbers. It will give you an understanding of everything that is happening numerically. It gives you results in graphical formats, which makes it super easy and simple for you to understand everything that is going on. 

You will be able to know what the users don’t like on your page, which means that you will be able to change your strategy for good. You will be able to make more profits and build a better community with your followers. While some people choose to buy Instagram impressions to improve their following, you can use the Insight to do the same. It will be a more organic following and will stay with you for a much longer time.

Get more connected with your users.

One thing that you should always remember is that your audience is very smart; they know what they want to see and what they don’t like. So when you change your content according to their likes and dislikes, they will notice it, and it will help you build a stronger connection with them. Now, this does not mean that you will have to change your content so much that you do not like it anymore, it only means changing it in a way that it becomes likable for both you and your audience.

Having a good relationship with your followers will help you build a more organic community, which will help you stay successful for a much longer time as compared to the community you get when you buy ig impressions.

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