IGTV is a great feature to gain the attention of the audience through videos. It is quite a creative way to reel in more viewers and customers through engaging content. This feature lets each user upload videos, which can go up to 60 minutes or an hour. This is only possible for Instagram pages that are verified. But the pages that are not verified can post videos that are either 15 seconds long or 10 minutes long. This application is separate to Instagram, but it is somewhat on the Instagram app as well. You can either use the IGTV app or only the Instagram app to upload videos, either way, you can boost your products and services reach with IGTV. You can engage with more potential customers through it.
But in order to do all of that, you first have to make sure the content you are putting up on IGTV is engaging as it will turn up more viewers and potential customers. If you don’t know how to make engaging content, then here are some techniques that will help you do just that.
Technique no. 1: Make sure the content you are making is relevant to your targeted audience.
The number one thing that you need to do in order to boost your audience is to know which is your target audience. Once you have found your target audience, let us suppose you have found people who do makeup as your audience, and you are a makeup product selling business, then you will have to make content that is relevant to them by making video content on your IGTV about “How to apply eyeliner correctly?”, “Benefits of mascara”, “Pros and cons of foundation”, it must resonate with your targeted audience, then your audience will be boosted on your IGTV.
Technique no. 2: Come up with amazing eye-catching background visuals for your IGTV.
This is very important; attraction comes from eye-popping and bright things. Making videos is an important part of social media to gain attraction because you are with your audience, interacting with them face-to-face, but virtually. So, you need to have a background that puts in an effect that soothes the audience that attracts them. Make sure it is relevant to your business. For example, if you are a restaurant owner, make videos inside a kitchen. If you are a car shop owner/mechanic, your background should include visuals related to things that are in a garage.
Technique no 3: Share your business’s knowledge with your audience.
This makes your audience trust you and understands what your product and services are all about. So, what you have to do is make videos on the products you are selling, such as a mobile phone, talk about its specs, its uses, its different themes—this can be done for any business. If you have a construction business, you can show what PVC tiles are, how PVC tiles can be placed, what cement does, etc. Come up with engaging videos, and your audience will be boosted in no time.
Technique no. 4: Put text in different styles.
Captions are important. Why? Well, they make your videos look colorful and with creative captions throughout the video, you can connect with your audience. You can write captions on certain expressions that you found entertaining or you can just put subtitles on your IGTV content for people who like to just relax and not hear the video, rather they would just want to read it in silence as it is more relaxing to them. This way, you can connect with different types of your core audience. You can also put up text when explaining your product, or just comment on things on the video—anything and everything will work.
Technique no. 5: Put hashtags on your IGTVs.
Hashtags are an easy way to directly connect with your target audience. If your IGTV is about makeup, put hashtags related to makeup. If it is about a fast-food restaurant, then but hashtags related to it. This will boost your audience easily.
Bonus technique: Buy Instagram views.
This technique is useful and should be used when your IGTV is stagnant for a while. You need real audience, and to get a real audience, you need some fake views to attract the said real audience. Buy IGTV views and get that audience that can kickstart your IGTV.