If you are running a business account on Instagram, you might want to check out the Insight feature. Only the business accounts have this option. It helps you to understand your viewers and users of Instagram in general. It gives you an insight into what the users are interacting with, what is most popular on Instagram, what users are liking, and what they are not liking. In short, it gives you a general idea about what people are doing on Instagram and what are they doing on your page specifically.
You can find it very easily on the top right corner of your profile. If you have a private account, you will not get this feature. It is only for business accounts.
Why should you use it?
The Insight feature comes with a lot of benefits. It can help you understand your business from the user’s point of view, and that is the most important point of view you want to get.
Just like its name suggests, it will give you an insight into what is working and what is not working on Instagram. Instagram is the fastest growing social media platform in the world and is one of the strongest tools to run and flourish businesses.
Helps you make better decisions
When you get an idea about what your users like and dislike on your page and on the platform in general, it helps you make better and more informed decisions. It is like getting direct feedback from your users in numbers. It will give you an understanding of everything that is happening numerically. It gives you results in graphical formats, which makes it super easy and simple for you to understand everything that is going on.
You will be able to know what the users don’t like on your page, which means that you will be able to change your strategy for good. You will be able to make more profits and build a better community with your followers. While some people choose to buy Instagram impressions to improve their following, you can use the Insight to do the same. It will be a more organic following and will stay with you for a much longer time.
Get more connected with your users.
One thing that you should always remember is that your audience is very smart; they know what they want to see and what they don’t like. So when you change your content according to their likes and dislikes, they will notice it, and it will help you build a stronger connection with them. Now, this does not mean that you will have to change your content so much that you do not like it anymore, it only means changing it in a way that it becomes likable for both you and your audience.
Having a good relationship with your followers will help you build a more organic community, which will help you stay successful for a much longer time as compared to the community you get when you buy ig impressions.